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CSQYCREATIVE

2025 · ip-brand · completed

故宫 × 比音勒芬

Creative planning, design and realization of an IP collaboration product series, and merchandise concepts and design.

creative-strategy · visual-design · product-application

  • 比音勒芬 — Collaboration
  • 故宫 — Collaboration
New Year clothing campaign artwork shows four models in red and white outfits.
Apparel campaign artwork supplied for the collaboration.

Project scope

The confirmed 2025 scope covered creative planning, design and realization of the IP collaboration product series, and merchandise concepts and design.

Product application

Apparel campaign artwork

New Year clothing campaign artwork shows four models in red and white outfits.
Chinese campaign copy presents the character fu as the cultural reference for the collection.

Design and application

The supplied campaign materials show red and white clothing and use the character 福 as a cultural reference. These images document the supplied creative materials.