STUDIO

We connect artists, designers and original IP from around the world with resources rooted in traditional Chinese culture. Guided by brand needs, local culture and consumer trends, we work across creative strategy, brand design, IP development, artist collaborations, co-creation with intangible cultural heritage practitioners, product development and IP management. We turn creative ideas and cultural content into commercial assets that resonate with the market, engage consumers and can be developed and managed over time.

Our work spans brands, art, IP, cultural and creative products, and culture-led tourism.

For brands, we offer integrated solutions ranging from brand renewal, creative planning and product design to collaborations with artists, IP owners and intangible cultural heritage practitioners. Alongside this, we draw on Chinese mythology, folk traditions, intangible cultural heritage and local culture to incubate original IP, manage content and bring products to market. Through licensing, co-branded collaborations, joint development and investment, we participate in the long-term growth of IP.